Not that it should matter to you, but something is bothering me. Actually there are many things that bother me, but this one has my attention at the moment so I'll spare you the full-blown rant.
It seems the marketeers of the world, not content to provide the simple convenience of browsing from the couch have found new ways to exploit the habits of internet shoppers. These shameless pirates have set about to collect information on our purchases so they can then make recommendations about other things they would like us to buy. If you've been to any of the big shops, like Amazon for example, then you know what I'm talking about. Under the guise of "customer service" they are offering a new version of the classic soft sell.
Don't get me wrong. I'm down with the general concept of linking buying habits of the masses. But they've got it all wrong. Here's a typical Amazon-like recommendation: Buyers of Fear & Loathing in Las Vegas also bought these fine titles; Hell's Angels, One Flew Over the Cuckoo's Nest & The Electric Kool-Aid Acid Test. Oh, please! I don't want to know what the buyer's of Fear & Loathing bought, I want to know something about them. So if Amazon wants to sucker me into more purchases, they'd better tell me what I really want to know.
You see to my way of thinking, it would make more sense if when I browsed to a book, they told me something like this: Sixty four percent of Fear & Loathing in Las Vegas buyers are males in their late 40's with drinking problems and a history of mental illness. Or say I'm looking at Interview with a Vampire, I expect to find out that Other readers of well-known author Anne Rice's most popular novel are usually women with active imaginations and carnal desires that lean toward a bloodthirsty lust. That's the kind of thing that would lead me to buy a book.
To be fair, booksellers are not the only purveyors of this shill. Clothing stores will often present other color coordinated items to go with your new shorts, music stores tout other bands you'll love if you listen to Pearl Jam, and even sites that sell tools will provide supposedly deep discounts if you'll also purchase a matching screwdriver set with that hammer.
So will any of these vendors take my advice? I doubt it. I'm afraid the future of online shopping will be much different. I picture (reluctantly) a scene like this:
I am browsing, let's say LL Bean for example. A red polo shirt makes it into my basket, but not without this admonition from the website: Red? That's not really a good color for you. Why don't you try the teal. It's a much better match for your complexion and will really complement your eyes.
It seems the marketeers of the world, not content to provide the simple convenience of browsing from the couch have found new ways to exploit the habits of internet shoppers. These shameless pirates have set about to collect information on our purchases so they can then make recommendations about other things they would like us to buy. If you've been to any of the big shops, like Amazon for example, then you know what I'm talking about. Under the guise of "customer service" they are offering a new version of the classic soft sell.
Don't get me wrong. I'm down with the general concept of linking buying habits of the masses. But they've got it all wrong. Here's a typical Amazon-like recommendation: Buyers of Fear & Loathing in Las Vegas also bought these fine titles; Hell's Angels, One Flew Over the Cuckoo's Nest & The Electric Kool-Aid Acid Test. Oh, please! I don't want to know what the buyer's of Fear & Loathing bought, I want to know something about them. So if Amazon wants to sucker me into more purchases, they'd better tell me what I really want to know.
You see to my way of thinking, it would make more sense if when I browsed to a book, they told me something like this: Sixty four percent of Fear & Loathing in Las Vegas buyers are males in their late 40's with drinking problems and a history of mental illness. Or say I'm looking at Interview with a Vampire, I expect to find out that Other readers of well-known author Anne Rice's most popular novel are usually women with active imaginations and carnal desires that lean toward a bloodthirsty lust. That's the kind of thing that would lead me to buy a book.
To be fair, booksellers are not the only purveyors of this shill. Clothing stores will often present other color coordinated items to go with your new shorts, music stores tout other bands you'll love if you listen to Pearl Jam, and even sites that sell tools will provide supposedly deep discounts if you'll also purchase a matching screwdriver set with that hammer.
So will any of these vendors take my advice? I doubt it. I'm afraid the future of online shopping will be much different. I picture (reluctantly) a scene like this:
I am browsing, let's say LL Bean for example. A red polo shirt makes it into my basket, but not without this admonition from the website: Red? That's not really a good color for you. Why don't you try the teal. It's a much better match for your complexion and will really complement your eyes.
Now that would be progress, or would it?
